"London-based sportswear label Perspect takes cues from high fashion to reframe internal health as the true luxury. Rather than using athletes or run clubs, it builds its message through a hero product — full-print monogram shorts — and lived stories. In January, Perspect made its first donation to mental health charity Mind UK."

- Vanity Fair

The Significance of Vanity Fair

Few publications carry the cultural authority of Vanity Fair. Founded in 1913 and revived in the 1980s, the magazine has become one of the world’s defining voices in culture, politics, and style. Its pages have profiled US presidents, world leaders, Hollywood icons, groundbreaking artists, and the designers who set the course of fashion history. Beyond celebrity, Vanity Fair has earned its reputation as a chronicler of the times - dissecting power, taste, and influence with a rare mix of seriousness and style.

For brands, a feature in Vanity Fair is more than press - it is recognition within a publication that has consistently spotlighted the most important names and movements of each era. To be included is to be placed in the same continuum as the cultural figures and ideas that shape modern life.

When Vanity Fair featured Perspect, it was not simply about product. It was about philosophy - reframing internal clarity as the true luxury, and aligning with a publication that has long explored how culture defines what we value. This recognition places Perspect in dialogue with the wider world of art, fashion, and society, marking it as more than a sportswear label: a house with a point of view.