"How do you build a modern sportswear brand with no run clubs, no influencers, and no pop-ups? By leading with design and a distinct message. Discover Perspect, a London-based brand that says training isn't just for speed or size, but for feeling good - 'For The Luxury Within' Visit perspectclo.com and follow on IG: @houseofperspect"
- British GQ, July 2025
GQ Heroes at Soho Farmhouse 2025
The GQ Heroes summit, hosted at the bucolic Soho Farmhouse in Oxfordshire from 2–4 July 2025, is an annual festival celebrating “game‑changers, radical creatives and big ideas” across culture, business, sports, politics, and design. Attendees enjoyed immersive talks, intimate dinners, live performances, and networking in a relaxed, high‑calibre environment.
Perspect’s Feature
Perspect’s first GQ spotlight was part of the Heroes edition, aligning with the summit’s ethos of celebrating emerging voices. In this context, Perspect was introduced as a fresh and thoughtful entry in luxury activewear - positioned not as a flashy newcomer, but as a brand grounded in philosophy and subtle design statements.
Narrative Positioning
Rather than just another sportswear label, the GQ feature highlighted Perspect’s philosophy of “training not for performance or image, but for clarity - The Luxury Within™.” It framed Perspect within the larger dialogue of design integrity, where sustainability of vision matters as much as the product itself.
