Authenticity wins.

In today's loud world, mental fitness is the quietest of luxuries - completely invisible to the outside world.

Designed for the pursuit of cathartic release, our first label is an exploration into the invisible reality of the mind.

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Fabrication

Explore the canvases.

Label I | Fabrication

SureShell™️

The vision for SureShell™️ was to craft a waterproof fabric that exudes elegance while excelling in all-weather conditions. We proudly perfected a true black matte shell that beautifully highlights the brand assets.

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Label I - fabrication

WaferStretch™️

A blend of polyester and elastane, this fabric features a matte finish that reduces light reflection. Originally designed for shorts, it serves as the outer layer in Label I, pairing seamlessly with the thicker, softer compression lining underneath.

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The Perspect Foundation

Luxury For Good

We channel 5% of profits from each label to various social causes and initiatives. With each additional label bringing with it a new aesthetic and purpose, the Foundation will soon have a textured portfolio of impact that all our athletes will be a part of.

Label I - Mind UK

In support of the millions of athletes who train for their internal and invisible mental fitness, our first label sees a partnership with Mind UK.