The Perspect Foundation
Luxury For Good
Whilst we use our luxury design to change perspectives and spread the unseen value of mental fitness, we also make direct impact with donations and partnerships. Our first charity partner is Mind UK, and we are in talks with consumer product brands to give discounts and mental fitness information to you, our community.
Label I - Mind UK
In support of the millions of athletes who train for their internal and invisible mental fitness, our first label sees a partnership with Mind UK. We have signed to donate 5% of the profit.
We are currently in talks with SaaS start-ups and physical product brands within the mental health space as we build toward a full ecosystem of brands and businesses elevating mental fitness.
No role models
corpo*ate brands use deep pockets to partner with influencers and create shallow communities. The more you buy into that Swoosh, or that run club, the less you’re buying into yourself. I wanted to build a brand with no influencers, no run clubs, no mirror selfies. Just training for yourself - The Luxury Within™️
History
What has happened so far in our short history.
December 2023 - The Spark
Once again, my mental health was in a rough place. And once again, it was training that brought me back.
On one of those quiet runs along the Thames, the idea came to me: a sportswear brand that didn’t care about physical fitness or external validation. One built entirely around mental fitness—and doing it for yourself.
Vision
I knew a simple slogan wouldn’t be enough to create the feeling I was after.
The brand itself had to live the message. A brand about training for yourself can’t rely on influencers or run clubs like everyone else.
No famous founder, no celebrity partnership to manufacture desire or sell you the illusion of being X or Y. It had to be real—or it was nothing.
Distribution
So, how do you grow a brand without marketing or influencers? By advertising the message, not the products.
From there, we’re building something raw and real - not for those who look the same, but for those who believe the same.
The Atelier
We never set out to force a brand slogan. But eventually, one revealed itself: Training for the luxury within™️.
That inner luxury is what we represent—expressed through design inspired by the world of high fashion. Hence, the Atelier.
The House Monogram
Inspired by the signature motifs of luxury fashion houses, we designed the Perspect Monogram in November 2024—distilling the essence of our message into a single print, made to live on through every product we create.
It looks like luxury at first glance, but for those who know, it means something more. And since we don't believe in traditional marketing, very few will.
The Foundation
Inspired by the "Foundations" behind legacy fashion houses, we’ve committed to diverting a portion of our profits to causes that go beyond profit. But unlike the traditional beneficiaries—museums or emerging artists—our focus is inward.
We give back to the luxury within: individual people and their personal struggles. In January 2025, we signed our first charity partnership with Mind UK, pledging 5% of our annual profits to support mental health.
Looking ahead, we aim to expand the reach of our foundation and collaborate with pioneering businesses at the forefront of mental wellness.
